Earthships on Open Ethical

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This October I spent two weeks helping to build an Earthship for a collection of 38 communities in Kapita, a small village in the South East Mzimba district of Northern Malawi.

By Patrick, 04 December 2013

group photo

It was an intensely rewarding experience - if you are interested, do read the post and watch the time-lapse video that cover the 10 days of work. On returning, I wanted to provide more information about these wonderful buildings and decided to use Open Ethical to do so.

This post will focus on what I learnt from using Open Ethical to organise and present content as it evolved to include a blog, events, images, videos and a document library. I’ll explore a few key points that came from using real content to illustrate what the site is capable of.

Engage users

Open Ethical provides a number of ways to engage audiences visually with slideshows, maps, videos and images. Then, as visitors find the subject matter they are interested in, more detail can be provided through the use of dynamic lists and advanced searches.

Effortless maintenance

Tagging new material as it is uploaded allows it to be called into relevant pages and placed at the top of lists. This keeps the site fresh and avoids time consuming maintenance. 

Simple and to the point

Everything from the design to the way content is entered is focused on simplicity. Minimal text, clean design and prominent imagery help to project core messages clearly.

Earthship content is special

I am passionate about the Earthship content I was uploading. Clearly, I wanted it shown in the best possible way and to be easy for visitors to access - a sentiment will naturally be shared by most NGOs. As I entered content I often thought of alternate ways to present the material and was relieved that each time I was able to find a solution using the flexible layouts, tags and content types that are available.

Do be in touch if you would like to talk about how Open Ethical might work for your content.